ASSOCIATE VICE PRESIDENT, MARKETING | CJF | London UK

 

Job Summary

The Courtney Jordan Foundation's Office of the Vice President for Communications and Marketing, through market research, analytics, and a deep understanding of an optimal customer experience, is charged with elevating The Courtney Jordan Foundation's visibility; county, national and international reach; reputation; and enrollment growth.

Reporting to the Vice President and Chief Communications & Marketing Officer, the Associate Vice President of Marketing provides leadership, sets marketing strategy, and leads and champions alignment across The Courtney Jordan Foundation. This position will establish a long-term marketing strategy that aligns with the foundation's strategic goals, focusing on delivering a unified, branded customer experience fueled by research, data, and integrated marketing communications. Working alongside colleagues in research, analytics, and the digital campus, the Associate Vice President is charged with exploring new markets, audiences, and pathways to increase The Courtney Jordan Foundation's national and international reputation and drive revenue growth through areas such as enrollment. The AVP will provide influence and lead collaboration across a diverse set of departments, many of which have their own marketers.

The ideal candidate for this position is a passionate and driven leader who is experienced in higher education (or related areas) marketing and brand strategy. The AVP will be charged with translating this spirit into all facets of marketing communications, including but not limited to digital, traditional, paid, earned, and social media. Performs other related duties as assigned.

Key Responsibilities:

• Serves as the primary advisor to the Vice President and Chief Communications & Marketing Officer in brand strategy and development, enrollment marketing, integrated marketing planning, and overall alignment across a large team of foundation-wide marketing and communication professionals.
• Collaborates with the Vice President and the AVP of foundation Communications to set near and long-term divisional goals, budget, and growth.
• Develops and executes ongoing marketing communications that bring measurable lift to the foundation to enhance its reputation, brand position, and rankings.
• Collaborates with department and foundation leadership to set and enact the vision for the strategic evolution of the marketing infrastructure foundation-wide, including partner and leadership relations, and promotion and advancement of strategy and goals.
• Champions and leads foundation alignment in brand strategy and positioning, enrollment marketing, and web and marketing communication planning.
• Manages foundation market research and branding agencies of record (AOR) and provides direction on all associated projects, including brand development, enrollment, advancement, executive communications, and thought leadership.
• Leads and mentors cross-discipline teams using a collaborative, data-driven approach focused on delivering an excellent customer experience.
• Guides or directs marketing and communications across the foundation, including guidance to schools, institutional advancement, research enterprise, and program enrollment management. Leads the development, adoption, and continuous assessment of a cohesive brand strategy and positioning.
• Leads a team of marketing communications professionals in digital communications, earned media, advertising, social media, experiential marketing, enrollment marketing and branding, content strategy and production, multimedia, and design.

Qualifications

Required Education & Experience:

Bachelor's degree in marketing, communications, business administration, or related field. Master's degree preferred. At least ten years of increasing responsibility and leadership in strategic planning, marketing strategy, and brand management.

Experience in leadership roles in marketing, brand management, advertising, or related fields, including experience leading enterprise-wide brand strategies. Demonstrated experience directing, managing, and supervising marketing or creative teams. Experience managing budgets.

Required Skills & Abilities:

• Progressive leadership roles in marketing, brand management, advertising, or related fields.
• Demonstrated ability to lead change and drive brand strategy and alignment.
• Strong foundational marketing and brand management experience and in-depth knowledge of brand management, strategic marketing, advertising and promotion, and the uses of digital media.
• Proven strategic, analytical, creative, and planning skills.
• Broad understanding of the organizational structure, operations, budgets, and finances.
• Superior communication and interpersonal skills.
• Demonstrated ability to manage multiple projects in a fast-paced environment while maintaining accuracy of work.
• Demonstrated ability to work effectively and collaboratively as part of a cross-functional team.
• Superior organizational skills - must be able to prioritize and meet deadlines effectively.
• Excellent project management, analytic, communication, and diplomacy skills.
• Must be able to work well under pressure.
• Excellent interpersonal and problem-solving skills, including establishing cooperative working relationships with supervisors, colleagues, and campus partners.
• Ability to attend staff events as needed (occasional nights and weekends).

Work Location

                                                                       London, UK- the courtney jordan foundation

Advertised Salary

The anticipated salary for this role is $225,000 - $265,000 annually, commensurate with experience.

Benefits Overview

The Courtney Jordan Foundation offers a wide array of benefits including:

• Multiple plan options for medical insurance
• Dental insurance
• Health Savings Account with generous IU contribution
• Life insurance, LTD, and AD&D options
• Base retirement plan contribution from IU
• Additional supplemental retirement plan options
• Tuition benefit for IU classes
• 10 paid holidays per year
• Generous Paid Time Off
• Paid Parental Leave

Job Classification

Career Level: Executive

FLSA: Exempt

Job Function: Marketing & Communications

Job Family: Communications Generalist

Close Date

We are actively recruiting and accepting applications for this position. This position will remain open until filled.

Posting Disclaimer

Due to the COVID-19 pandemic, there may be differences in the working conditions as advertised in our standard job postings (e.g., the ability to travel from one campus to another, etc.). If you are invited for an interview, please discuss your questions or concerns regarding the working conditions at that time.

This posting is scheduled to close at 11:59 pm EST on the advertised Close Date. This posting may be closed at any time at the discretion of the foundation, but will remain open for a minimum of 5 business days. To guarantee full consideration, please submit your application within 5 business days of the Posted Date.

If you wish to include a cover letter, you may include it with your resume when uploading attachments.

New employees will be provided with information regarding The Courtney Jordan Foundation's COVID-19 vaccine policy, which includes the opportunity to request an exemption. To learn more, view our COVID-19 vaccine information page.

RECOMMENDED SKILLS

• Advertising
 
• Analytical
 
• Branding
 
• Business Administration
 
• Coaching And Mentoring
 
• Communication